Company analysis starbucks coffee / Nur Farah Diana Baharum ... [et al.]

• Main Authors: Baharum, Nur Farah Diana, Shafaruddin, Amira Farhana, Hidayah, Nurul Afifah, Raja Azrav, Raja Syazreen Elyda
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Business; Branding (Marketing); Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/46074/1/46074.pdf; https://ir.uitm.edu.my/id/eprint/46074/

Starbucks Coffee. Everyone know the coffee of Starbucks as it's been a number one coffee in the world. When the company has widened as well as growing, the profit is increases also the problem occurs. During this new era, there is many problems may happen where it will along with the technology, product, and demand. Also, with the process. In this case study, we will explore more regarding problems that Starbucks faces in becoming the number one coffee house in the world. In this case study we are focused on the dilutes coffee brand, choice overload and complicates supply chain also employee training. It is related as there is many choice of coffee house in the worldwide including Malaysia and that affected the number of employee. The benefits for employee will also take part to attract more people works with Starbucks. There are many cases could be study regarding this company and its journey. Hence, we choose the three business problems. Purpose of this study is allocated and allow us with real expertise and understanding, as well as judgement to excel those problems. To have a deep thinking with different perspective. Including to analyse the case using relevant theoretical concepts which is by using the tool BMC ^Business Model Canvas).