Factors affecting online food purchase intention : the case of UiTM Terengganu / Siti Hajar Muhd Radzi & Nur Ummaimah Azmi

• Main Authors: Muhd Radzi, Siti Hajar, Azmi, Nur Ummaimah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Food industry and trade. Halal food industry. Certification; Telemarketing. Internet marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/45000/1/45000.pdf; http://ir.uitm.edu.my/id/eprint/45000/

Online purchase intention is defined as a situation where a consumer is willing and intends to make online transactions. Consumers cannot touch, feel, or try on products before purchase as they have inability to physically examine apparel products directly. The purpose of this study is to investigat...