Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit

• Main Author: Amit, Abdul Wahid
• Format: Student Project
• Language: English
• Published: 2005
• Subjects: HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/44852/1/44852.pdf; http://ir.uitm.edu.my/id/eprint/44852/

The study mainly captures on the positioning strategy of My Kampong • Com and Wyne kiosks at Kuching Waterfront based on their process and products attributes whereby the customers has to make perception and evaluation by comparing the attributes of both kiosks. At same time appropriate suggestion a...