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Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit

The study mainly captures on the positioning strategy of My Kampong • Com and Wyne kiosks at Kuching Waterfront based on their process and products attributes whereby the customers has to make perception and evaluation by comparing the attributes of both kiosks. At same time appropriate suggestion a...

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Bibliographic Details
Main Author: Amit, Abdul Wahid
Format: Student Project
Language:English
Published: 2005
Subjects:
HF Commerce
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/44852/1/44852.pdf
http://ir.uitm.edu.my/id/eprint/44852/
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id my.uitm.ir.44852
record_format eprints
spelling my.uitm.ir.448522021-04-07T04:32:24Z http://ir.uitm.edu.my/id/eprint/44852/ Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit Amit, Abdul Wahid HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The study mainly captures on the positioning strategy of My Kampong • Com and Wyne kiosks at Kuching Waterfront based on their process and products attributes whereby the customers has to make perception and evaluation by comparing the attributes of both kiosks. At same time appropriate suggestion and recommendation are given to improve the present positioning strategy based on the attributes. 2005-11 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/44852/1/44852.pdf Amit, Abdul Wahid (2005) Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic HF Commerce
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle HF Commerce
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Amit, Abdul Wahid
Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit
description The study mainly captures on the positioning strategy of My Kampong • Com and Wyne kiosks at Kuching Waterfront based on their process and products attributes whereby the customers has to make perception and evaluation by comparing the attributes of both kiosks. At same time appropriate suggestion and recommendation are given to improve the present positioning strategy based on the attributes.
format Student Project
author Amit, Abdul Wahid
author_facet Amit, Abdul Wahid
author_sort Amit, Abdul Wahid
title Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit
title_short Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit
title_full Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit
title_fullStr Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit
title_full_unstemmed Positioning and evaluation ... comparing my kampong.com and Wyne kiosks from customers perspective / Abdul Wahid Amit
title_sort positioning and evaluation ... comparing my kampong.com and wyne kiosks from customers perspective / abdul wahid amit
publishDate 2005
url http://ir.uitm.edu.my/id/eprint/44852/1/44852.pdf
http://ir.uitm.edu.my/id/eprint/44852/
_version_ 1696979152352051200
score 13.214268

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