A study on customer’s satisfaction toward quality service provided by Bank Islam / Norlaili Mohd Yusof

• Main Author: Mohd Yusof, Norlaili
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/44717/1/44717.pdf; http://ir.uitm.edu.my/id/eprint/44717/

This study is to investigate the customer satisfaction towards quality service provided by BIMB in Besut, Terengganu. It focuses to the customers who use the counter service of BIMB in Besut. The theoretical framework for this study consists of dependent variable and independent variables. The dependent variable is customer satisfaction and independent variables are employee’s attitude, management and layout. In order to collect the data, the researcher use primary and secondary data. While primary data researcher used questionnaires that distribute to the customer that use the service at BIMB in Besut and for the secondary data, it is referring to the textbooks, journal, internet and others that are used in literature review. This study is examining the relationship between the dependent and independent variables by using Statistical Package for Social Science (SPSS 14.0) software application. In order to analysis the data, frequency distribution, Pearson’s correlation of coefficient, Reliability, and Cross tabulation will be used in this study. All of these method are important in order to prove whether there is significant relationship or not between dependent variable and independent variable. So, from this study, it shows there is positive relationship between customer’s satisfaction towards employee’s attitude, management and office layout at BIMB in Besut.