Factors influence the purchasing behavior of smartphones among undergraduates students in UiTM Samarahan, Sarawak / Olyffia Juti

• Main Author: Juti, Olyffia
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Sarawak; Universiti Teknologi MARA
• Online Access: http://ir.uitm.edu.my/id/eprint/44630/1/44630.pdf; http://ir.uitm.edu.my/id/eprint/44630/

The purpose of this research is to determine the factors influences purchasing behavior of smartphones among undergraduates students in UiTM Samarahan,Sarawak. This study are conducted in UiTM Samarahan, Sarawak. A sample of 331 respondents from eleven programs offer in UiTM Samarahan are selected...