The determinants of customer preferences on Islamic banking products / Nor Atira Abd Wahab
The purpose of this study is to identify the relationship between the customer preferences on Islamic banking products with a few variables that can influence customer preferences. The determinants that have been analyzed include religious belief, service quality as well as social influences. This r...
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Format: | Student Project |
Language: | English |
Published: |
2017
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Online Access: | http://ir.uitm.edu.my/id/eprint/43887/1/43887.pdf http://ir.uitm.edu.my/id/eprint/43887/ |
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