Online booking hotel : The effects of brand image, price, trust and value on purchase intentions / Dayang Siti Fazilah Awang Yakup
People nowadays prefer to book hotel online compare to walk -in to the hotel. Online booking hotel can save time and cost especially for the working people. This research examines the effect of brand image, price, trust and perceived value on customer’s booking intentions. The result of this researc...
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/43722/1/43722.pdf http://ir.uitm.edu.my/id/eprint/43722/ |
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