Online booking hotel : The effects of brand image, price, trust and value on purchase intentions / Dayang Siti Fazilah Awang Yakup
People nowadays prefer to book hotel online compare to walk -in to the hotel. Online booking hotel can save time and cost especially for the working people. This research examines the effect of brand image, price, trust and perceived value on customer’s booking intentions. The result of this researc...
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2016
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my.uitm.ir.437222021-03-18T03:55:15Z http://ir.uitm.edu.my/id/eprint/43722/ Online booking hotel : The effects of brand image, price, trust and value on purchase intentions / Dayang Siti Fazilah Awang Yakup Awang Yakup, Dayang Siti Fazilah Service industries People nowadays prefer to book hotel online compare to walk -in to the hotel. Online booking hotel can save time and cost especially for the working people. This research examines the effect of brand image, price, trust and perceived value on customer’s booking intentions. The result of this research are consistent with the findings from previous studies. From this research outcomes trust is the factor that give higher influence on customer’s purchase intentions. However, brand image, price and perceived value also give the positive results which also will influence purchase intentions among the Malaysia customer’s. 2016-06 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/43722/1/43722.pdf Awang Yakup, Dayang Siti Fazilah (2016) Online booking hotel : The effects of brand image, price, trust and value on purchase intentions / Dayang Siti Fazilah Awang Yakup. [Student Project] (Unpublished) |
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Service industries Awang Yakup, Dayang Siti Fazilah Online booking hotel : The effects of brand image, price, trust and value on purchase intentions / Dayang Siti Fazilah Awang Yakup |
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People nowadays prefer to book hotel online compare to walk -in to the hotel. Online booking hotel can save time and cost especially for the working people. This research examines the effect of brand image, price, trust and perceived value on customer’s booking intentions. The result of this research are consistent with the findings from previous studies. From this research outcomes trust is the factor that give higher influence on customer’s purchase intentions. However, brand image, price and perceived value also give the positive results which also will influence purchase intentions among the Malaysia customer’s. |
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Student Project |
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Awang Yakup, Dayang Siti Fazilah |
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Awang Yakup, Dayang Siti Fazilah |
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Awang Yakup, Dayang Siti Fazilah |
title |
Online booking hotel : The effects of brand image, price, trust and value on purchase intentions / Dayang Siti Fazilah Awang Yakup |
title_short |
Online booking hotel : The effects of brand image, price, trust and value on purchase intentions / Dayang Siti Fazilah Awang Yakup |
title_full |
Online booking hotel : The effects of brand image, price, trust and value on purchase intentions / Dayang Siti Fazilah Awang Yakup |
title_fullStr |
Online booking hotel : The effects of brand image, price, trust and value on purchase intentions / Dayang Siti Fazilah Awang Yakup |
title_full_unstemmed |
Online booking hotel : The effects of brand image, price, trust and value on purchase intentions / Dayang Siti Fazilah Awang Yakup |
title_sort |
online booking hotel : the effects of brand image, price, trust and value on purchase intentions / dayang siti fazilah awang yakup |
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2016 |
url |
http://ir.uitm.edu.my/id/eprint/43722/1/43722.pdf http://ir.uitm.edu.my/id/eprint/43722/ |
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