The factors influencing customer satisfaction towards the tour service provided in Rumah Terbalik, Tamparuli / Casey Brent Bagah

• Main Author: Bagah, Casey Brent
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Travel and the state. Tourism; Business ethics; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/43263/1/43263.pdf; http://ir.uitm.edu.my/id/eprint/43263/

The tourism sector is constantly growing from time-to-time. Satisfaction is essentially the most important factor in the tourism industry. For guided tours, customers can be influenced by various factors which enhance their satisfaction of the tour. This study attempts to examine the satisfaction...