Factor affecting brand choice of smartphone among youth in Kota Kinabalu, Sabah (Penampang) / Mohammad Afiq Ammong

• Main Author: Ammong, Mohammad Afiq
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/43243/1/43243.pdf; http://ir.uitm.edu.my/id/eprint/43243/

The wide use of mobile phones and the various information access means that it provide to it is users, and the vast presence and significant impact of mobile phone on users daily life make mobile phones important devices to study. This paper focuses on study the brand choice of smartphones selection...