A study on a factors influencing dining experience on customer satisfaction and loyalty towards food-court in complex Islam Baitulmal, Kuching / Nur Nadhirah Mohd Fauzi

• Main Author: Mohd Fauzi, Nur Nadhirah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumers. Consumer demand. Consumption; Food industry and trade. Halal food industry. Certification
• Online Access: http://ir.uitm.edu.my/id/eprint/42747/1/42747.pdf; http://ir.uitm.edu.my/id/eprint/42747/

Food-Court is one of the activities businesses that bring a lot of business opportunities especially for a small trader that does not have a big amount of capital to open a big restaurant. There is a growing need and demand food beverage service in Malaysia. The study focuses on the customer who dines in the food-court at Complex Islam Baitulmal, Kuching in order to limit the scope of study. The purpose of conducting this research project is to examine the factors of food quality, service quality as well as food-court environment that influenced customer satisfaction that will lead towards food-court in Complex Islam Baitulmal, Kuching. To attain the objectives of this research project, research questions are developed and tested. The first objective of the research is to identify is there any relationship between food quality and customer satisfaction. Next, is to identify is there any relationship between service quality and customer satisfaction. Next, is to identify is there any relationship between food-court environment and customer satisfaction. Last but not least, to find out the elements of customer satisfaction that will lead to customer loyalty.