“The relationship of service quality towards customer satisfaction of Telekom Malaysia Penang’s fixed line telephone services” / Mohd Darus Md Noh

• Main Author: Md Noh, Mohd Darus
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/42719/1/42719.pdf; http://ir.uitm.edu.my/id/eprint/42719/

Fixed Line Telephones Service is a single line communication service, which enables consumers to use the service as voice, fax or internet. The current environment shows that majority of the customers still depend on the fixed line telephones services to communicate either for personal purposes or b...