Service quality, customer satisfaction and customer loyalty: A case study on digi service centre Jalan Kulas, Kuching, Sarawak / Mark Biga

• Main Author: iga, Mark
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/42523/1/42523.pdf; http://ir.uitm.edu.my/id/eprint/42523/

This research attempts an investigation to measure the relationship among service quality dimension, customers' satisfaction and loyalty in Digi Service Centre Jalan Kulas, Kuching. It is very important to look into service quality because service qualitý determines and help the centre to find...