Determinants of stock returns from telecommunication and media companies in Malaysia / Asilah Hadhinah Aiman Razman

• Main Author: Razman, Asilah Hadhinah Aiman
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: Branding (Marketing); Advertising campaigns; Information technology. Information systems
• Online Access: http://ir.uitm.edu.my/id/eprint/42483/1/42483.pdf; http://ir.uitm.edu.my/id/eprint/42483/

Branding is one way of distinguishing products from each other, while making it easier for consumers to choose the appropriate product. However, maintaining and improving the position of the brand on the market is not a simple process. This study aims to study brand determinants towards stock return...