Organic rice new product screening: customers preference application / Pensri Jaroenwanit and Supot Deboonmee

• Main Authors: -, Pensri Jaroenwanit, -, Supot Deboonmee
• Format: Article
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/42305/1/42305.pdf; http://ir.uitm.edu.my/id/eprint/42305/; https://insightjournal.my/

Value adding to new products can be a challenge for organic rice growers, rice mill owners, and food supplement producers. Therefore, the Consumers Preference theory to allow consumers to express through the new product screening and consumers' sensory testing should be examined before the prod...