Customer preferences in purchasing residential property: an interview survey / Norhayati Omar ... [et al.]

• Main Authors: Omar, Norhayati, Shaik Alaudeen, Muharratul Sharifah, Abdul Munir, Zarina, Abd Malik, Shaherah, Abd. Rahman, Nor Diana
• Format: Article
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Real estate business. Real property; Residential property. Residential real estate. Condominiums
• Online Access: http://ir.uitm.edu.my/id/eprint/42277/1/42277.pdf; http://ir.uitm.edu.my/id/eprint/42277/; https://insightjournal.my/

The economic crisis has prompted a pressing need for the housing property sector to enhance sales. Many developers face obstacles in catering the increasing demand and different customer tastes. Developers must deliver customer demands or risk experiencing losses and poor sales. The current study co...