Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali
The aim of this study was to examine the factors that affecting customer intention to use internet banking among customer in banking institutions. There are four factors that has been studied, which are responsiveness, security, reliability and ease of use. In collecting data, the present study used...
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UNIVERSITI TEKNOLOGI MARA
2012
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my.uitm.ir.412882021-02-05T03:53:30Z http://ir.uitm.edu.my/id/eprint/41288/ Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali Jusoh@Ghazali, Siti Zaleha Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Banking Computer networks. Electronic information resources . Including the Internet The aim of this study was to examine the factors that affecting customer intention to use internet banking among customer in banking institutions. There are four factors that has been studied, which are responsiveness, security, reliability and ease of use. In collecting data, the present study used the primary data. Moreover, questionnaires had been used in order to get feedback from individuals who are use or intention to use internet banking. Researcher had distributed and collected 100 questionnaires. The data collected was then tested on its frequency, and then further analyzed using factor analysis, reliability analysis as well as regression analysis. The finding shows that in spite of their responsiveness, customers are willing to use internet banking if banks provide him necessary guidance. Based on the results of current study, Bank’s managers would segment the market on the basis of security, reliability and ease of use and take their opinion and will provide them necessary guidance regarding use of internet banking. In short it can be concluded that responsiveness is the driver of the intention to use Internet banking. UNIVERSITI TEKNOLOGI MARA 2012-01 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/41288/1/41288.pdf Jusoh@Ghazali, Siti Zaleha (2012) Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali. [Student Project] (Submitted) |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Banking Computer networks. Electronic information resources . Including the Internet |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Banking Computer networks. Electronic information resources . Including the Internet Jusoh@Ghazali, Siti Zaleha Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali |
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The aim of this study was to examine the factors that affecting customer intention to use internet banking among customer in banking institutions. There are four factors that has been studied, which are responsiveness, security, reliability and ease of use. In collecting data, the present study used the primary data. Moreover, questionnaires had been used in order to get feedback from individuals who are use or intention to use internet banking. Researcher had distributed and collected 100 questionnaires. The data collected was then tested on its frequency, and then further analyzed using factor analysis, reliability analysis as well as regression analysis. The finding shows that in spite of their responsiveness, customers are willing to use internet banking if banks provide him necessary guidance. Based on the results of current study, Bank’s managers would segment the market on the basis of security, reliability and ease of use and take their opinion and will provide them necessary guidance regarding use
of internet banking. In short it can be concluded that responsiveness is the driver of
the intention to use Internet banking. |
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Student Project |
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Jusoh@Ghazali, Siti Zaleha |
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Jusoh@Ghazali, Siti Zaleha |
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Jusoh@Ghazali, Siti Zaleha |
title |
Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali |
title_short |
Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali |
title_full |
Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali |
title_fullStr |
Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali |
title_full_unstemmed |
Internet banking service and intention to use among customer in banking institutions / Siti Zaleha Jusoh@Ghazali |
title_sort |
internet banking service and intention to use among customer in banking institutions / siti zaleha jusoh@ghazali |
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UNIVERSITI TEKNOLOGI MARA |
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2012 |
url |
http://ir.uitm.edu.my/id/eprint/41288/1/41288.pdf http://ir.uitm.edu.my/id/eprint/41288/ |
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