A Study on Factors Influencing the customers’ acceptance towards ArRahnu Scheme / Raja Syarifah Raja Yusoff

• Main Author: Raja Yusoff, Raja Syarifah
• Format: Student Project
• Language: English
• Published: UNIVERSITI TEKNOLOGI MARA 2011
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Acceptances; Finance, Islamic
• Online Access: http://ir.uitm.edu.my/id/eprint/41283/1/41283%20%281%29.pdf; http://ir.uitm.edu.my/id/eprint/41283/

The main idea behind Ar-Rahnu is that low income earners, who can provide collateral like gold can have access to some sort of Islamic financial services. The purpose of this study is to investigate the factors that influencing the customers’ acceptance towards Ar-Rahnu Scheme. The factors measured in this study includes Shariah principles, level of income and pricing system. The target population of this study is the residents around Kota Bharu. Based on the regression results, all the independent variables which are Shariah principles, level of income and pricing system have positive significant effects on customers’ acceptance towards Ar-Rahnu Scheme. As for the Pearson Correlation Matrix, the three variables; Shariah principles, level of income and pricing system that correlate to dependant variable which is customers’ acceptance. Moreover, based on hypothesis testing, the all independent variables are significant positive relationship with the customers’ acceptance towards Ar-Rahnu Scheme. Referring to these relationship, it can be presumed that Shariah principles, level of income and pricing system are the important factors that can influencing the customers’ acceptance towards Ar-Rahnu Scheme.