Book covers: Past & present / Caroline Joseph …[et al.]
'Don't judge a book by its cover' is rather a common expression that relates to the fact that a not so pretty cover of a book is no yardstick to an interesting novel. However, lime and age have changed this perception. Marketing strategies and promotion, associated to the business lin...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/40906/1/40906.PDF https://ir.uitm.edu.my/id/eprint/40906/ |
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