Book covers: Past & present / Caroline Joseph …[et al.]
'Don't judge a book by its cover' is rather a common expression that relates to the fact that a not so pretty cover of a book is no yardstick to an interesting novel. However, lime and age have changed this perception. Marketing strategies and promotion, associated to the business lin...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/40906/1/40906.PDF https://ir.uitm.edu.my/id/eprint/40906/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|