Book covers: Past & present / Caroline Joseph …[et al.]

'Don't judge a book by its cover' is rather a common expression that relates to the fact that a not so pretty cover of a book is no yardstick to an interesting novel. However, lime and age have changed this perception. Marketing strategies and promotion, associated to the business lin...

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Bibliographic Details
Main Authors: Joseph, Caroline, Mat Pardi, Khalid, Aminullah, Rosita, Bakar, Sulaila
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/40906/1/40906.PDF
https://ir.uitm.edu.my/id/eprint/40906/
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