The effectiveness of the halal communication on muslim consumers' buying behaviour / Nor Hidayatun Abdul Razak …[et al.]

• Main Authors: Abdul Razak, Nor Hidayatun, Abd Wahab, Rahimah, Abd Jabar, Faizan, Harun, Norlaili, Samsudin, Mawarti Asyik, Abd Majid, Azeman
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: Islam and economics; Islamic religious life; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/40787/1/40787.PDF; http://ir.uitm.edu.my/id/eprint/40787/

The effectiveness of any communication can be measured by the response given by the recipients of that communication which can either be positive or negative, This article will discuss on the effectiveness of the communication related to halal products in the mass media specifically on whether the...