The effectiveness of the halal communication on muslim consumers' buying behaviour / Nor Hidayatun Abdul Razak …[et al.]

The effectiveness of any communication can be measured by the response given by the recipients of that communication which can either be positive or negative, This article will discuss on the effectiveness of the communication related to halal products in the mass media specifically on whether the...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdul Razak, Nor Hidayatun, Abd Wahab, Rahimah, Abd Jabar, Faizan, Harun, Norlaili, Samsudin, Mawarti Asyik, Abd Majid, Azeman
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/40787/1/40787.PDF
http://ir.uitm.edu.my/id/eprint/40787/
Tags: Add Tag
No Tags, Be the first to tag this record!