Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar

• Main Author: Abu Bakar, Nur Irdina Syazwani
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/23544/1/PPb_NUR%20IRDINA%20SYAZWANI%20ABU%20BAKAR%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23544/

The study aims to identify which factors that strongly influences consumer behavior to purchase intention towards counterfeit fashion product. The study is also set out to examine the relationship between factors that influencing customer and purchase intention towards counterfeit fashion product. A...