Fundamentals of entrepreneurship (ent300) case study on Chapters Bookstore / Aimi Mazura Yusup...[et al.]

• Main Authors: Yusup, Aimi Mazura, Razin, Muhammad Asrani, Yusup, Hairlul Hafiz, Abdul Latip, Muhammad Danial
• Format: Entrepreneurship Project
• Language: English
• Published: 2011
• Subjects: Value. Utility. Value added; Price; Entrepreneurship. Risk and uncertainty; Customer services. Customer relations; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/39228/1/39228.pdf; http://ir.uitm.edu.my/id/eprint/39228/

CHAPTERS BOOKSTORE is a bookstore which offers a diverse range of book selection with an addition of a cozy lounge specifically targeting the people of Kuching and Kota Samarahan from all range of ages, culture and religions. The lounge is exclusively for the members of CHAPTERS BOOKSTORE which have...