Fundamentals of entrepreneurship (ent300) case study on Chapters Bookstore / Aimi Mazura Yusup...[et al.]

• Main Authors: Yusup, Aimi Mazura, Razin, Muhammad Asrani, Yusup, Hairlul Hafiz, Abdul Latip, Muhammad Danial
• Format: Entrepreneurship Project
• Language: English
• Published: 2011
• Subjects: Value. Utility. Value added; Price; Entrepreneurship. Risk and uncertainty; Customer services. Customer relations; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/39228/1/39228.pdf; http://ir.uitm.edu.my/id/eprint/39228/

CHAPTERS BOOKSTORE is a bookstore which offers a diverse range of book selection with an addition of a cozy lounge specifically targeting the people of Kuching and Kota Samarahan from all range of ages, culture and religions. The lounge is exclusively for the members of CHAPTERS BOOKSTORE which have to register themselves with us. These new concept is suitable for our customers to spent time with family and friends while browsing through books in our lounge before deciding upon which book to purchase. The target market for this business is family, public community and students who enjoy reading and also interested to increase in their knowledge whether generally or any specific discipline. Whatever their preference in reading maybe, we at CHAPTERS BOOKSTORE are ready to cater to our customers expectation. In future prospects, we hope that we could gain profit as much as RM180, 000.00 in 3 years of business since we are aware that our business is a new combination and we are prepared to face the losses for this kind of business. We want to expand our business to West Malaysia and Sabah after 5 years conquering the local state market. To ensure that our business run smooth, we have prepared a business plan that will be a guideline in managing the business. This plan consists of four (4) main elements which is administration, marketing, operation and financial. For the implementation cost of this project, each of our shareholders will invest RM50, 000 where by the General manager contribute the biggest amount of RM14,000 (28%) and the rest with the amount of RM12,000 each and a loan of RM 136 909 from SME Bank Berhad is added to cover all the expenses needed in this business