Public perception on lesbian, gay, bisexual and transsexual instafamous credibility in promoting products on Instagram / Jeffica D. Tudol, Ahlam Abdul Aziz and Shazleen Mohamed
The increased use of social media among consumers is giving marketers more attention to promoting their products by social media channels. On Instagram, individuals who have many followers are called “Instafamous” and in Malaysia, one of the groups that have many followers on Instagram is the LGBT c...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA
2022
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/58290/1/58290.pdf https://ir.uitm.edu.my/id/eprint/58290/ https://jmiw.uitm.edu.my/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|