Impact of brand awareness, brand equity and brand slogan towards product advertisement: A case study in advertising industry / Rohani Jangga ...[et al.]
Brand awareness is a company’s competitive advantage and is a part of a marketing strategy which helps to spread information about a selected company and their products and services. It is crucial that customers remember and recognize a favorite brand every time they want to buy a product. In today’...
保存先:
主要な著者: | , , , , |
---|---|
その他の著者: | |
フォーマット: | Book Section |
言語: | English |
出版事項: |
UiTM Cawangan Johor
2019
|
主題: | |
オンライン・アクセス: | http://ir.uitm.edu.my/id/eprint/38662/1/38662.pdf http://ir.uitm.edu.my/id/eprint/38662/ |
タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|