Service quality survey for Sarawak Forestry Corporation / Nagarajah Lee Hun Leong... [et al.]

• Main Authors: Lee Hun Leong, Nagarajah, Boo Ho, Voon, Abdullah, Firdaus, Deen, Abdul Rahman, Seh Ling, Iris Syawe, Maghar Singh, Baljinder
• Format: Research Reports
• Language: English
• Published: 2005
• Subjects: Consumer satisfaction; Financial management. Business finance. Corporation finance; Research; SD Forestry
• Online Access: http://ir.uitm.edu.my/id/eprint/37286/1/37286.pdf; http://ir.uitm.edu.my/id/eprint/37286/

Service quality has attracted considerable attention within the service sectors, and it is considered as the most formidable competitive trend currently shaping business strategies. In today's highly competitive business environment, rendering consistent excellent service is a key for surviva...