Factors influencing user adoption of Malaysia Cyber Security Clinic (MYCSC) services / Roshdi Ahmad

• Main Author: Ahmad, Roshdi
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Public administration
• Online Access: https://ir.uitm.edu.my/id/eprint/37235/1/37235.pdf; https://ir.uitm.edu.my/id/eprint/37235/

The aim of this study is to examine the factors influencing the user to adopt Malaysia Cyber Security Clinic (MyCSC) services, building upon the models of previous studies, a framework consisting of eight variables was developed. The eight variables, namely performance expectancy, effort expectancy, social influence, facilitating conditions, perceived trust, IT technical skills, personal IT innovativeness and problem complexity were hypothesized to have a significant effect on the user behaviour intention to adopt MyCSC services. The findings suggests that 54.9% of the variance in the user behaviour intention to adopt MyCSC services can be explained by the combination of effort expectancy, social influence, perceived trust, personal IT innovativeness and problem complexity. Employing a survey research method involving 213 respondents who were existing customers of CyberSecurity Malaysia (CSM), the results of the analysis showed that five hypotheses were supported and three variables (performance expectancy, IT Technical skills and facilitating conditions) were not supported. The findings of this study should capture the interest to both researchers and practitioners. The framework used in this study can be further tested by researchers to study the adoption of other technologies or services such as electronic services (e-services), internet banking services and mobile learning. As for the practitioners, they can use the findings to understand the factors that influence customers and to craft the right policies and sound marketing plans to draw more customers to use their respective technologies or services.