The antecedents and influence of consumer relationship proneness towards perceived relationship quality and customer loyalty of apparel retailing industry in Malaysia / Siti Ilmiah Ismail

• 第一著者: Ismail, Siti Ilmiah
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2014
• 主題: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/35635/1/35635.pdf; http://ir.uitm.edu.my/id/eprint/35635/

Relationship marketing has been proven to have a positive influence on customer loyalty. However, relationship marketing practices itself is not enough in developing customer loyalty without targeting the program to the right customers who are prone to relationship. Retailers need to consider the in...