Multichannel Retail Environment: Opportunities And Challenges / Norzieiriani Ahmad and Muhammad Rizwan

• Main Authors: Ahmad, Norzieiriani, Rizwan, Muhammad
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2019
• Subjects: Retail trade
• Online Access: http://ir.uitm.edu.my/id/eprint/32854/1/AJ_NORZIEIRIANI%20AHMAD%20VOA%20K%2019.pdf; http://ir.uitm.edu.my/id/eprint/32854/; https://voa.uitm.edu.my/

A seamless customer shopping experience has been provided in a multichannel environment. Currently, firms are using various shopping channels to enhance the customer satisfaction. Customers can use various channels like traditional physical stores, internet-based stores and social media as well to c...