A study of determinant of Y Generation vacation preferences / Nur Hayati Nabilah Shaharani

• Main Author: Shaharani, Nur Hayati Nabilah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Travel and the state. Tourism; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/32682/1/32682.pdf; http://ir.uitm.edu.my/id/eprint/32682/

The purpose of this research is to study the determinant of Y generation vacation preferences. The factors of choice for destination (dependent variable) include cost, number of days and purpose of holidays (independent variable). A questionnaire related to these variables was constructed and 335 co...