The study on factors that influence awareness among the customers of Utusan Malaysia digital newspaper / Nur Habibah Najwa Abidin and Wan Muhammad Syahmi Wan Mohd Sabri

• Main Authors: Abidin, Nur Habibah Najwa, Wan Mohd Sabri, Wan Muhammad Syahmi
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Malaysian newspapers; Awareness; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic publishing
• Online Access: http://ir.uitm.edu.my/id/eprint/32588/1/32588.pdf; http://ir.uitm.edu.my/id/eprint/32588/

In recent years, the development of the Internet has affected the way in which most business work. Newspaper publishing is one of the activities that have been more affected by the development of the Internet. In fact, the appearance of the new digital media has implied important changes in this sec...