Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan

• Main Author: Mohd Hassan, Normala
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Malaysian newspapers; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/21494/1/PPb_NORMALA%20MOHD%20HASSAN%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21494/

In a past few years, printed media such as newspapers and magazines are the most familiar medium to contribute the information to consumers. Nowadays there are a lot of reading materials in Malaysia for the purpose of giving the information to the customers. The Star is one of the newspaper that con...