1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid

• Main Author: Rashid, Nur Farahin
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Personal finance. Financial literacy
• Online Access: http://ir.uitm.edu.my/id/eprint/32266/1/32266.pdf; http://ir.uitm.edu.my/id/eprint/32266/

Customer satisfaction is an essential factor in realizing positive outcomes such as customer loyalty, customer retention and ultimately, profitability. Despite its importance, the attempt to understand what makes customers satisfied remains a difficult task and this pose key challenge and is a criti...