Consumer intention towards online purchasing in Johor Bahru / Syed Mohamed Syahir Syed Hamid and Noor Hananie Ab Malek

• Main Authors: Syed Hamid, Syed Mohamed Syahir, Ab Malek, Noor Hananie
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/31625/1/31625.pdf; http://ir.uitm.edu.my/id/eprint/31625/

This study is to determine the relationship between factors that influence consumer intention towards purchasing products from online vendors. It means, a research is done to identify which factor affect the most in influencing consumer online purchase intention. Online shopping has never been more...