The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim

• Main Author: Ibrahim, Lenda
• Format: Student Project
• Language: English
• Published: 1998
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer satisfaction; Customer services. Customer relations; Personnel management. Employment management
• Online Access: https://ir.uitm.edu.my/id/eprint/60405/1/60405.pdf; https://ir.uitm.edu.my/id/eprint/60405/

Leisure and business travellers today enjoy unprecedented advantages as competition in the hotel industry heats up unabated throughout Asia as currencies tumble to historical lows, creating a world of value-for-money bargains for visitors from the western world as well as for domestic travellers. Th...