Determinants of intention to buy counterfeit product / Rabi’atuladawiyah Mohd Sharun

• Main Author: Mohd Sharun, Rabi’atuladawiyah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/30575/1/30575.pdf; http://ir.uitm.edu.my/id/eprint/30575/

Determinants of intention to buy counterfeit product is a study about factors that affect counterfeit purchase intention. In the situation keep improving, counterfeit products are mushrooming in the market. In Malaysia, demands for counterfeit products are too high. We can see it in the night market...