The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali

• Main Authors: Md Jalil, Nurul Izati, Mohd Ali, Siti Nur Hidayah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Public relations. Industrial publicity; Marketing; Direct marketing. Multilevel marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/30448/1/30448.pdf; http://ir.uitm.edu.my/id/eprint/30448/

The purpose of this study was to investigate the relationship of the selected independent variables; advertising, direct marketing, and public relation with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, three hypotheses were formulated....