A study on consumer awareness towards marketing communication activities of the Jesselton Point conducted by Suria Bumiria Sdn Bhd / Dyna Tantiana @ Cythra Julkipli

This study was conducted to identify the awareness towards marketing communication activities of Jesselton Point that conducted by Suria Bumiria Sdn Bhd. This study is also to identify the effectiveness of current marketing communication activities of Jesselton Point. Marketing is everything a compa...

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Bibliographic Details
Main Author: Julkipli, Dyna Tantiana @ Cythra
Format: Student Project
Language:English
Published: 2008
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/85176/1/85176.pdf
https://ir.uitm.edu.my/id/eprint/85176/
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