The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz

• 第一著者: Analiz, Aiman Zarif
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Business and Management 2010
• 主題: Marketing; Direct marketing. Multilevel marketing; Market segmentation. Target marketing; Promotions
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/24625/1/PPb_AIMAN%20ZARIF%20ANALIZ%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24625/

Promotions are a vital stage of marketing in conducting a business. It is one of the 4Ps elements. The promotional mix is the elements in promotions which are advertising, direct marketing, sales promotions, public relations and personal selling. Every element has different impacts than the other el...