The effect of corporate social responsibility towards consumer buying behaviour: a study among universities students / Bibianah Thomas and Nor Suziwana Tahir

• Main Authors: Thomas, Bibianah, Tahir, Nor Suziwana
• 格式: Article
• 語言: English
• 出版: Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management 2019
• 主題: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/28908/1/28908.pdf; http://ir.uitm.edu.my/id/eprint/28908/

Business corporations need to realize that in order to achieve their primary objective, they need to consider their responsibility towards society and environment. However, there are still a lot of unethical businesses that ignore their stakeholder’s interest. Therefore, business need to aware that...