Examine the level of customer satisfaction towards service quality provided by SOCSO Melaka / Norsham Azeanti Mat Zaki

• Main Author: Mat Zaki, Norsham Azeanti
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/28768/3/28768.pdf; http://ir.uitm.edu.my/id/eprint/28768/

Customer satisfaction is the individual’s perception of the performance of the product or service in relation to his or her expectations. Every customer will have drastically different expectations. Basically, the concept of customer satisfaction is an expectation. A customer whose experiences fall...