The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli

• Main Author: Zolkafli, Nor Azila
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: VE Marines; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/28661/1/PPb_NOR%20AZILA%20ZOLKAFLI%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/28661/

The area of study covers the important of marketing mix and promotional tools practices toward increasing the NMIT student intake by creating awareness among the potential student. In this research case study, I cover on defining the marketing, marketing mix concept, the promotional tools practices...