Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril

• Main Author: Sahril, Saidatul Nur Athirah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2020
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/28569/1/PPb_SAIDATUL%20NUR%20ATHIRAH%20SAHRIL%20BM%20M%2020_5.pdf; http://ir.uitm.edu.my/id/eprint/28569/

Counterfeiting activities is an illegal activity that can be found easily at any place especially in Malaysia. This study hopes to provide more information on consumers’ intention to purchase counterfeit branded goods in Klang Valley that is yet to be discovered. A descriptive study is being conduct...