Investing in PNB product customer awareness toward Amanah Saham Malaysia / Norazwan Nordin

• Main Author: Nordin, Norazwan
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Awareness; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Investment companies. Investment trusts. Mutual funds
• Online Access: http://ir.uitm.edu.my/id/eprint/28167/1/PPb_NORAZWAN%20%20NORDIN%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/28167/

Mutual fund or better known as unit trust fund in Malaysia is an investment vehicle created by asset management companies specializing in pooling saving from both retail and institutional investor. Individual investors seeking liquidity, portfolio diversification and investment expertise are increas...