Factors influencing customer’s decision-making towards unit trust: a study in Kota Bharu / Mohd Hazim Hamzah

• Main Author: Hamzah, Mohd Hazim
• Format: Student Project
• Language: English
• Published: Bachelor Of Business Administration (Hons) Marketing 2013
• Subjects: Consumer satisfaction; Trust services. Trust companies; Investment companies. Investment trusts. Mutual funds
• Online Access: http://ir.uitm.edu.my/id/eprint/38703/1/38703.pdf; http://ir.uitm.edu.my/id/eprint/38703/

This study attempts to determine the factors that influencing customer’s decision-making towards unit trust in Kota Bharu.This study uses primary and secondary data. 100 questionnaires was distributed to the public in Kota Bharu The data collected was then tested on the multiple regression analysis...