The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari

• Main Authors: Ishak, Sakinah, Juhari, Norliana
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Awareness; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Investment companies. Investment trusts. Mutual funds; Social influence. Social pressure
• Online Access: http://ir.uitm.edu.my/id/eprint/30717/1/30717.pdf; http://ir.uitm.edu.my/id/eprint/30717/

This research explores about the new product of ASNB which is Amanah Saham Berhad 2 (ASB2). The main purpose of this research was to identify the level of awareness on ASB2 unit trust amon g Generation Y. This research applied cross sectional studies where data collected by using questionnaire. The...