A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been fou...
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Faculty of Business and Management
2016
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Online Access: | http://ir.uitm.edu.my/id/eprint/27024/1/PPb_NURLYIANA%20MOHD%20ALI%20BM%20M%2016_5.pdf http://ir.uitm.edu.my/id/eprint/27024/ |
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my.uitm.ir.270242020-04-08T09:42:43Z http://ir.uitm.edu.my/id/eprint/27024/ A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali Mohd Ali, Nurlyiana Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been found to influence Generation-Y to purchase Halal cosmetics product. The findings indicate that there is a relationship between independent variables (knowledge and perceived quality) and dependent variable. Meanwhile, this study found that there is no relationship between religiosity and dependent variable. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27024/1/PPb_NURLYIANA%20MOHD%20ALI%20BM%20M%2016_5.pdf Mohd Ali, Nurlyiana (2016) A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. [Student Project] (Unpublished) |
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Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Mohd Ali, Nurlyiana A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali |
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The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been found to influence Generation-Y to purchase Halal cosmetics product. The findings indicate that there is a relationship between independent variables (knowledge and perceived quality) and dependent variable. Meanwhile, this study found that there is no relationship between religiosity and dependent variable. |
format |
Student Project |
author |
Mohd Ali, Nurlyiana |
author_facet |
Mohd Ali, Nurlyiana |
author_sort |
Mohd Ali, Nurlyiana |
title |
A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali |
title_short |
A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali |
title_full |
A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali |
title_fullStr |
A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali |
title_full_unstemmed |
A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali |
title_sort |
study on the intention to purchase halal cosmetics product among generation-y / nurlyiana mohd ali |
publisher |
Faculty of Business and Management |
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2016 |
url |
http://ir.uitm.edu.my/id/eprint/27024/1/PPb_NURLYIANA%20MOHD%20ALI%20BM%20M%2016_5.pdf http://ir.uitm.edu.my/id/eprint/27024/ |
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1685650214868746240 |
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13.209306 |