A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali

• Main Author: Mohd Ali, Nurlyiana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2016
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/27024/1/PPb_NURLYIANA%20MOHD%20ALI%20BM%20M%2016_5.pdf; http://ir.uitm.edu.my/id/eprint/27024/

The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been found to influence Generation-Y to purchase Halal cosmetics product. The findings indicate that there is a relationship between independent variables (knowledge and perceived quality) and dependent variable. Meanwhile, this study found that there is no relationship between religiosity and dependent variable.