A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali

The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been fou...

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Main Author: Mohd Ali, Nurlyiana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/27024/1/PPb_NURLYIANA%20MOHD%20ALI%20BM%20M%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/27024/
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spelling my.uitm.ir.270242020-04-08T09:42:43Z http://ir.uitm.edu.my/id/eprint/27024/ A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali Mohd Ali, Nurlyiana Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been found to influence Generation-Y to purchase Halal cosmetics product. The findings indicate that there is a relationship between independent variables (knowledge and perceived quality) and dependent variable. Meanwhile, this study found that there is no relationship between religiosity and dependent variable. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27024/1/PPb_NURLYIANA%20MOHD%20ALI%20BM%20M%2016_5.pdf Mohd Ali, Nurlyiana (2016) A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Mohd Ali, Nurlyiana
A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
description The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been found to influence Generation-Y to purchase Halal cosmetics product. The findings indicate that there is a relationship between independent variables (knowledge and perceived quality) and dependent variable. Meanwhile, this study found that there is no relationship between religiosity and dependent variable.
format Student Project
author Mohd Ali, Nurlyiana
author_facet Mohd Ali, Nurlyiana
author_sort Mohd Ali, Nurlyiana
title A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
title_short A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
title_full A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
title_fullStr A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
title_full_unstemmed A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
title_sort study on the intention to purchase halal cosmetics product among generation-y / nurlyiana mohd ali
publisher Faculty of Business and Management
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/27024/1/PPb_NURLYIANA%20MOHD%20ALI%20BM%20M%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/27024/
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score 13.209306